Specialties JCPenney offers a wide array of national, private and exclusive brands which reflect the Company’s commitment to providing customers with style and quality at smart prices. Visit our local stores for everyday savings on stylish home decor and clothes for the entire family. New look. New day. Who knew? History Established in 1902 Originally, Mr. Penney called his stores the Golden Rule because it was his personal & business philosophy to treat others the way he would want to be treated. In 1913, his growing chain of stores incorporated in Utah as the J. C. Penney Company, Inc. and the Golden Rule name was phased out. In 1914, the Company moved its headquarters from Salt Lake City to New York City. Since 1992, the Company has been headquartered in Plano, TX. JCPenney’s commitment to serving its customers with style, quality & smart prices has led the Company through many transformations over the years as society & shopping habits change. Furthermore, through more than 100 years of history, the Company has stayed true to its Golden Rule beginnings, with a continued commitment to care for the communities where it does business in and operate in an ethical and responsible manner. Today these commitments live on in the Company’s dedication to make “Every Day Matters” for all its stakeholders. Meet the Business Owner:
JCPenne y. Modern JCPenney stores are a far cry from the small dry-goods store that James Cash Penney opened in Kemmerer, Wyoming in 1902. In those days, frontier miners and farmers and their families turned to JCPenney for blue jeans and other work clothes, shoes, fabrics and sewing needs. Today, busy working families turn to JCPenney in cities, towns and suburbs and to jcp.com for affordable fashions and home accessories.

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