Specialties Moe Sport Shop offers a variety of unique licensed University of Michigan apparel. History Established in 1915 Moe’s has been a fixture on the University of Michigan’s central campus. Back then, it was known as George J Moe Sport Shop. It served as a full-service sporting goods store where you could get everything…golf clubs, ski boots, bowling balls, ice skates, baseball gloves and even the required freshman “beanie” caps! In 1971, the business was bought by Edwin J “Bud” VanDeWege, who shaped and guided the store to become the wonderful Michigan tradition it is today. Under the VanDeWege family, the store grew and became the premier Michigan apparel store on campus. In 1992, Bud VanDeWege, Jr and family came on board to take over store operations and growth. Recently, the baton has been passed to Ryan Gregg and Rishi Narayan, owners of Underground Printing. But as Michigan Alumni, Ryan and Rishi know the value of tradition. Moe’s will continue to be Moe’s, the place to go for premier Michigan merchandise on campus. Stop in to shop and check out the memorabilia from yesteryear!