Specialties Trader Joe’s is a neighborhood grocery store with amazing food and drink from around the globe and around the corner. Great quality at great prices. That’s what we call value. History Established in 1967 Would you believe we started out as a small chain of convenience stores? It’s true. We were called Pronto Markets. In ’67, our founder, the original Trader Joe, changed our name (yes, to Trader Joe’s) and the way we do business. We made the stores bigger, decked the walls with cedar planks and donned our crew in cool Hawaiian shirts. Most importantly, we started putting innovative, hard-to-find, great-tasting foods in the “Trader Joe’s” name. That cut our costs and saved you money. Still does.